Live video broadcasting is one of the great trends many businesses now adopt in keeping their customers engaged in social media. The trend is fast growing and there are a couple of interesting platforms –including Facebook and Periscope – offering it.

facebook liveIf you’re keen to start live video broadcasting probably in order to grow your mailing list or expand your business’ customer base, below are some tips you need to create a live video show that will keep your audience engaged.

Decide the Reason for Going Live

When planning on appearing life, it’s very important that you have a reason for that. It might be to get people to your mailing list or to expand your business’ audience base. In other cases, you might be thinking about going live to promote sales or generate leads. Whichever way, the first important thing about going live is your purpose for doing so.

If you go live without a firm purpose for doing so, chances are that your live broadcast won’t keep your audience in mind. And if fortunately, you succeed with the broadcast, it’s very likely that you won’t be able to identify why you succeeded. At this point, it might be difficult for you to succeed subsequently with the broadcast.


Select a Format

Choice of format comes after you have decided your purpose for going live. There is a variety of formats from which you can choose what suits your purpose best. Of the various live video formats, the commonest ones are;

  • Interviews
  • Instructional videos on how-to’s
  • Question-and-answer sessions
  • Product and service reveals
  • Behind-the-scenes peeks

In deciding the suitable live video format for your viewers, you have to bear in mind that you will be telling them what you can offer and that they can derive absolute value from staying engaged with you.

As regards choosing a suitable live video format, you can opt for “how-to instructional video’’ or “product reveal’’ if your purpose is to generate more leads for your business.

facebook live strategySelect the Appropriate Platform

There are various live video platforms and each of them is featured with pros and cons. Of all the platforms, Periscope and Facebook happen to be the commonest. Notably, Periscope operates in conjunction with Twitter and statistics have revealed that Facebook is much better than it.

Broadly speaking, Facebook boasts much larger audience than Twitter and this is one obvious reason that video streams on Facebook Live tend to attract more people than what you should expect while using Periscope. Many businesses have more customers on Facebook than on Periscope or Twitter and sincerely, they would always prefer to expand their audience engagement using Facebook Live.



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