If you are hoping to grow your business online, using Facebook as a marketing tool will be vital to your success. Because Facebook is a relatively new tool—within the business realm—many people have posed questions about this medium’s features. For example, what is the main distinction between Facebook ‘likes’ and ‘followers’ in a business sense? Here, this distinction is elucidated.
…The big question is what you you choose for your business Facebook likes or Facebook followers. Let Us Break It Down
Facebook likes are business pages and Facebook followers are on personal pages.
There are ups and downs for using either or for your business. When using a business Facebook page you can advertise with Facebook CPC but unfortunately all your post won’t be seen by all your likes. You can turn the public followers option on in your personal profile and more people will see your posts but so will all your friends and family to! If you business is so mixed with your personal life than advertising your business of you personal profile while building Facebook followers may be the option for you.
Facebook Currencies in Transition
Several years back, businesses just beginning to grow themselves strove to acquire Facebook likes. During that time, a Facebook like was the most powerful sign of success and relevance that a business could obtain.
To say that the more powerful currency is now Facebook followers, does not mean that Facebook likes have lost their relevance. The transition simply means that businesses can benefit more broadly from being followed—on Facebook—than simply being liked.